Reverse innovation, emerging markets, and global strategy

Govindarajan, V.; Ramamurti, R.

Theory of innovations that arise first in poor/emerging economies and 'trickle up' to rich ones; the conceptual backbone of the global<->local lineage in this graph.

Learning · Legacy · past

licencia: (c) Wiley

↗ https://doi.org/10.1002/gsj.23