Verified · Jun 20261 min read
● projectScaled · national · 2008
Digital Green video-based farmer extension
Agricultural extension model in which farmers record short videos of their practices, which are then screened to village groups by local mediators.
illustrative atlas image · Sloane Yerger / Unsplash01 The context
Born as a Microsoft Research India project (2006) and an independent NGO since 2008, it scaled to millions of smallholder farmers. Randomized evaluations showed higher adoption of sustainable practices at a fraction of the cost of conventional extension.
02 How it works
03 What it stands on
Evidence level
Own experience
Grounded in published theory
Documented evidence elsewhere
Independently evaluated here
Peer-reviewed research documents this project: the strongest evidence level in the atlas.
The evidence 2 ›
EvidenceAn Evaluation of Digital Green's Agricultural Extension Program in IndiaJ-PAL (Abdul Latif Jameel Poverty Action Lab) · 2016
EvidenceImproving smallholder agriculture via video-based group extensionJournal of Development Economics, Vol. 169 · 2024