Verified · Sep 20241 min read
● projectActive · national · 2012
Shamba Shape Up (Mediae)
Makeover-format television series (edutainment) produced by The Mediae Company that visits smallholder farms in Kenya and improves them on the spot with experts, demonstrating soil fertility, animal health, agronomy and climate adaptation practices.
illustrative atlas image · Blog Cua Rot / Pexels01 The context
It airs on Citizen TV with an audience of millions of weekly viewers in East Africa.
02 How it works
03 What it stands on
Evidence level
Own experience
Grounded in published theory
Documented evidence elsewhere
Independently evaluated here
Peer-reviewed research documents this project: the strongest evidence level in the atlas.
The evidence 2 ›
EvidenceShamba Shape Up (Climate-Smart Agriculture Guide profile)CGIAR · 2021
EvidenceCan the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenyarevista peer-reviewed (via ResearchGate) · 2018