practiceActive

Shamba Shape Up (Mediae)

📍 Kenia · 2012 · The Mediae Company

Scale
local
subnational
national
systemic

Description

Makeover-format television series (edutainment) produced by The Mediae Company that visits smallholder farms in Kenya and improves them on the spot with experts, demonstrating soil fertility, animal health, agronomy and climate adaptation practices. It airs on Citizen TV with an audience of millions of weekly viewers in East Africa.

Linked evidence

Shamba Shape Up (Climate-Smart Agriculture Guide profile)CGIAR · 2021EvidenceCan the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenyarevista peer-reviewed (via ResearchGate) · 2018Evidence