Verified1 min read
● projectActive · subnational · 2011
Pro Mujer México (Pro Mujer by Avanza / Avanza Sólido): microfinance with health and training
Social enterprise with more than 30 years in Latin America that integrates microcredit, preventive health, financial education and microinsurance for low-income women entrepreneurs.
illustrative atlas image · Julia Volk / PexelsPMPro Mujer México (Pro Mujer by Avanza / Avanza Sólido)CCCarmen Correa
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01 The context
In Mexico it operates as 'Pro Mujer by Avanza' (~22 branches, 165 municipalities). Since Oct 2024 it strengthened its alliance with Avanza Sólido, and in Jun 2025 it transferred its credit operations in Mexico to Avanza Sólido, leaving the joint brand 'Avanza Sólido - Pro Mujer' for credit, while Pro Mujer continues with health, training and consulting. 90% of its clients are women.
02 How it works
03 What it stands on
Evidence level
Own experience
Grounded in published theory
Documented evidence elsewhere
Independently evaluated here
2 published documents support this project. No independent evaluation is in the atlas yet. Know of any? Contribute it.
The evidence 2 ›
ContextPro Mujer y Avanza Sólido: un nuevo modelo para ampliar la inclusion financiera a mujeres mexicanasPro Mujer · 2025
EvidencePro Mujer - Plan estratégico a tres años 2022-2025Pro Mujer · 2023