practiceScaled

Digital Green: participatory video for agricultural extension

📍 India · 2006 · Digital Green / Digital Green Trust

Scale
local
subnational
national
systemic

Description

Digital Green disseminates agricultural information to smallholder farmers in India through participatorily produced digital video: content production with local farmers, a video database, facilitator-mediated instruction and an introduction sequence for new communities. It relies on women's self-help groups via JEEViKA and NRLM. Since mid-2023 it evolved into Farmer.Chat, a multimodal generative AI assistant (with OpenAI and Gooey.AI); the GAIA II phase runs 2025-2027.

Linked evidence

Digital Green: Participatory Video and Mediated Instruction for Agricultural ExtensionInformation Technologies & International Development (ITID), vol. 5(1) · 2009EvidenceImproving smallholder agriculture via video-based group extensionJournal of Development Economics, Vol. 169 · 2024Evidence