practiceActive

Mobile Vaani (Gram Vaani): voice-based community media network

📍 India · 2009 · Gram Vaani Community Media

Scale
local
subnational
national
systemic

Description

Voice- and IVR-based community media platform that works without internet or a smartphone: users place a missed call and the server calls back; with the keypad they navigate, record and listen to voice messages. Created by Gram Vaani (founders from IIT Delhi), it gives voice to rural communities on health, labor rights, governance, agriculture and child development, with human moderation. It has served more than 3 million users in 25+ districts and 8 languages.

Linked evidence

An Analysis of Impact Pathways arising from a Mobile-based Community Media Platform in Rural IndiaarXiv (Moitra, Kumar, Seth) · 2021EvidenceExperiences from a mobile-based behaviour change campaign on maternal and child nutrition in rural IndiaACM ICTD 2019 · 2019Evidence